Pain Points

Personas


Paper wireframes


Digital wireframes

Usability Studies




Design Changes

Improvements had to be made to the navigation of the home page by adding a menu button to sort categories and enable a simple and organized user experience

After conducting the 1st and 2nd round usability studies elements to improve on was the home page and making it simpler to navigate

(It was too cluttered and this made it difficult for users to navigate )

Site Map

Responsive Website

The goal of the responsive website is to create a user-centric platform that facilitates sustainable shopping by offering a curated selection of eco-conscious products across various categories. The website aims to address the challenges users face in finding trustworthy and sustainably sourced items online. Through transparency, verified information, and personalized recommendations, the platform seeks to empower users to make informed, environmentally conscious purchasing decisions while ensuring a seamless and accessible experience across different devices and user abilities.

Take aways

The app helps users really engage their niche interest by being a tool to not only buy plants but also develop their knowledge and access a community as a by-product of its continual use.

“I really found that the blog aspect and virtual plant tour if more refined would be “a really cool feature for me to use in the real world” “ very easy purchasing process”

What I learnt


While designing the plant boutique app I learned that user research and feedback are very valuable and important for every aspect of designing and balancing that with iteration is so beneficial to a successful design